商品敘述：

The Indian aviation market, having experienced high growth rates that were expected to continue through 2016, was opened to foreign investment in 2012. Singapore Airlines is considering entering the market in a partnership with India''s largest industrial group, the Tata Group. At the time of the case, there are five major players, none of which is dominant. Learning objectives: These include: 1) learning to gauge the attractiveness of an industry based on Porter''s five forces analysis; 2) understanding how each of the five forces - supplier power, customer power, substitutes, new entrants and degree of competitive rivalry - affect industry profitability; 3) applying a STEEP analysis (social, technological, economic, environmental, political) to predict the future attractiveness of an industry.

涵蓋領域：

Market analysis;Five forces;Market entry;General management

相關資料：

Case Teaching Note, (IMD725), 16p, by Daina Mazutis, John Weeks, Luis Vivanco, Ivy Buche;
Supplement, (IMD726), 4p, by Daina Mazutis, John Weeks, Luis Vivanco, Ivy Buche;
Supplement, (IMD727), 5p, by Daina Mazutis, John Weeks, Luis Vivanco, Ivy Buche;
Supplement, (IMD731), 6p, by Daina Mazutis, Ivy Buche

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